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Thais embrace less-sweet drinks as 30,000 branches cut sugar to 50%
Thais embrace less-sweet drinks as 30,000 branches cut sugar to 50%
TUESDAY, MAY 26, 2026
The Health Department says its “normal sweetness = 50% sweetness” campaign is shifting Thai drink-ordering habits nationwide.Thailand Makes “Normal Sweetness” 50% as Major Drink Brands Join Health Push
Thailand Makes “Normal Sweetness” 50% as Major Drink Brands Join Health Push
WEDNESDAY, MARCH 18, 2026
From 11 February 2026, Thailand’s Department of Health and nine major drink brands will make “normal sweetness” equal to 50% of the previous recipe, using behavioural insights to help people enjoy great taste with less sugar.Phetchaburi showcases sweet, salty, sour in UNESCO gastronomy network
Phetchaburi showcases sweet, salty, sour in UNESCO gastronomy network
FRIDAY, MARCH 06, 2026
Phetchaburi, named a UNESCO Creative City of Gastronomy in 2021, celebrates its “three flavours” identity—sweet, salty and sour.Phetchaburi’s palm sugar: the sweet heart of the “City of Three Flavours”
Phetchaburi’s palm sugar: the sweet heart of the “City of Three Flavours”
MONDAY, MARCH 02, 2026
Phetchaburi is Thailand’s largest palm sugar production area, and the toddy palm is recognised as a symbol of the province.Thailand’s coffee giants to halve default sugar levels in major health drive
Thailand’s coffee giants to halve default sugar levels in major health drive
TUESDAY, FEBRUARY 03, 2026
From 11 February, "normal sweetness" at brands like Café Amazon and All Café will be capped at 50% sugar to combat the rise of non-communicable diseasesThailand updates jam, jelly & marmalade standards to align with Codex
Thailand updates jam, jelly & marmalade standards to align with Codex
TUESDAY, MAY 13, 2025
New regulation effective June 9, 2025, modernises standards for jam, jelly, and marmalade—allowing fruit-based sweetness and clearer labelling.